So far, there have been few opportunities to cooperate with influencers. It was a challenge, which once again showed that nothing is impossible for us.

We transformed the event space into immersive gaming rooms for a few hours, where invited influencers tested For Rent, the latest expansion for the popular game The Sims 4. The experience was streamed live, allowing viewers to join in on the action.

Each guest drew a card highlighting a well-known absurdity from the real estate industry, which they had to incorporate into their gameplay. The result was engaging, entertaining fun, with impressive reach achieved during the live streams.

Our role spanned the entire event, from developing the creative concept to selecting and inviting influencers, setting up the space, and arranging special gaming computers.