THE WAY, in addition to organizing the entire Impact’21 spring edition, had the pleasure to lead the premiere track of the Event Marketing Future Forecast, which took place as part of one of the Impact scenes on May 13, 2021.
As part of the track, three discussions were held with outstanding speakers who shared their experiences and thoughts on the challenges facing marketing at the moment:
1. What factors will shape the future of integrated event marketing communication?
- Tomasz Szymański – TGTH,
- Przemysław Kurdziel – THE WAY (moderator)
2. Communication in the age of Covid-19.
- Anna Wiśniewska – Skanska
- Kamilla Giedrojć – IBM Polska
- Michiel Pool – Ericsson,
- Kate Lechowicz – Fuel For Thought Consulting (moderator)
3. Gen Z event marketing in a post-pandemic world.
- Marta Życińska – Mastercard Europe
- Dariusz Maciołek – BNP Paribas
- Tomasz Józefacki – Nais
- Przemysław Kurdziel – THE WAY (moderator)
