Cloud and AI Forum by IBM

Quantum computers, hybrid cloud, AI tools - new IBM technologies serving business.

IBM Polska
17 of March 2021
IBM clients

Warsaw, online

The annual IBM conference, recorded in the studio in February 2021 and broadcasted after the post-production process on the ON24 platform a few weeks later.

The event was devoted to various aspects of cloud solutions: from infrastructure, through a platform, to applications.

Our task was to show the IBM brand that communicates in a unique, innovative way that uses new technologies.

The conference and all substantive materials were available to logged-in participants on the ON24 platform. After the opening session, participants could deepen their knowledge and listen to IBM experts during six parallel thematic paths.

We were responsible for the comprehensive implementation of the event:

  • Inventing the concept and formats of the event;
  • Creation and creation of the entire graphic design (KV, opening intro, jingle, wipe, beams, PIP frames, virtual set design, AR elements);
  • Preparation of animated path explainers: concept, script, texts, production;
  • Realization of recordings in a multimedia studio.
  • Implementation of remote recordings using webex;
  • Post-production of all materials.

See interviews with Kamilla Giedrojć – Director of Strategy and Marketing at IBM Polska and THE WAY team, in which we reveal the backstage of the production.